Imbibe Live, the UK’s premier trade-only event for the drinks industry, promises to captivate and educate attendees with an array of newly curated content. Set to take place at Olympia London from 1-2 July 2024, Imbibe Live will serve as an unmissable hotspot for drinks professionals eager to enhance their craft and propel their businesses forward.
This prestigious two-day event is perfectly tailored to quench the on and off trade’s thirst for knowledge, networking, and next-level trends. Imbibe Live has announced an innovative masterclass programme filled with tastings and industry-focused panel discussions spearheaded by big-hitters in the industry such as Ian Burrell, Pete Brown, Sophia Longhi, Melissa Cole and Jack Sotti.
Key highlights include the revitalised masterclass schedule, the new Indie Beer Bar hosted by SIBA, the Sommelier Wine Awards (SWA) results ceremony, The Great Imbibe Shake Off competition, and the new much-anticipated Campo de Agave theatre, an oasis of agave plant-based spirits masterclasses hosted by Club Cantina.
Attendees will also have the unique opportunity to sample an exquisite new selection of wines, spirits, and artisan beverages at the French and Italian pavilions, introducing their palates to the latest innovations that these renowned drinks-producing countries have to offer.
TRADE Hospitality me members get 25% off tickets, discount code in the members-only app. Sign-up on the homepage.